Drums & Percussion

TAMA


Tama Drums and hardware are made by the Japanese musical instrument company, Hoshino Gakki. Tama is one of the largest and best-known drum brands on the market today. The brand became known primarily for its hardware innovations and sturdiness, but its drums are also highly regarded. Tama's research and development of products, along with production of its professional drums, is done in Seto, Japan, while its hardware and more affordable drums are manufactured in Guangzhou, China. Drums destined for the U.S. market are assembled and stocked at Hoshino (U.S.A.), in Bensalem, Pennsylvania.

Hoshino Gakki began making drums in 1965 under the name "Star Drums". Hoshino, the family name of the founder, translates to "star field," thus the selection of the "Star Drums" brand name. The drums were manufactured at Hoshino's subsidiary, Tama Seisakusho, which had opened in 1962 to manufacture Ibanez guitars and amplifiers. While the production of guitars and amps was moved out of the factory by 1966, the production of drums there continued to grow. The two higher lines of drum models, Imperial Star and Royal Star, were introduced to the American market and were successful lower-cost drums competing against more expensive American-made drums offered by Rogers, Ludwig, and Slingerland at the time.

By 1974, Hoshino decided to make a concerted effort to make high-quality drums and hardware and start marketing its drums under the Tama brand. Tama was the name of the owner's wife, and means "jewel" in Japanese. In keeping with its heritage, "star" continues to be used in the names of Tama's drum models to this day.

Tama and Drum Workshop (DW) jointly bought the bankrupt Camco Drum Company. As part of the deal, DW received the Camco tooling and manufacturing equipment while Tama received the Camco name, designs, engineering and patent rights.

At the time, Camco was producing what was thought to be the best drum pedal on the market. DW continued production of the pedal using the original tooling, rebadging it as the DW5000. Tama began production of the same pedal under the Camco name. The Tama version of the Camco pedal is commonly referred to as the Tamco pedal to distinguish it from an original Camco pedal. Tama integrated all the engineering from Camco into their production process and the overall level of quality of their drums increased virtually overnight. The original plan was to market the low end Tama drums to beginners and use the Camco brand to sell high end drums to professional musicians. However, even the professionals were starting to use the Tama drums because the low cost of the Asian made drums with the high quality of hardware was a great combination.

The Iron Cobra has the same configuration options as the original Camco pedal and the current DW5000 pedal. These are Power Glide, Rolling Glide and Flexi Glide. Power Glide pedals have an offset cam chain drive. This causes the beater to accelerate faster towards the end of the pedal stroke. This drive system is identical to the DW Accelerator pedals (DW5000AD or DW5000AX models) or the Camco Deluxe model bass drum pedals. The Rolling Glide pedals maintain a fixed ratio of footboard speed to beater speed and the drive system is identical to the DW Turbo pedals (DW5000TD3 or DW5000CX). Finally, the Flexi Glide pedals are a Kevlar strap driven pedal that has the exact same drive system that was found on the Camco pedals in the 1950s. Again, DW makes a pedal with this same drive system under the DW5000ND3 and DW5000NX model names.

Tama was one of the first companies to offer super heavy duty hardware, and drum mounting systems that didn't intrude into the shell like most brands in the 1970s. They also invented unique tubular drums called Octobans. Octobans are 6" in diameter and are manufactured in eight different lengths (hence the prefix "octo-") up to 600 mm (23.5"). They vary in pitch by using different shell lengths, rather than widths. Notable users include Stewart Copeland of The Police, Jukka Nevalainen of Nightwish, Dave Mackintosh of Dragonforce, Paul Mazurkiewicz of Cannibal Corpse, Mike Portnoy of Dream Theater, Simon Phillips of Toto, Gustav Schafer of Tokio Hotel, David Silveria was in Korn, Lars Ulrich of Metallica, and since (1993-2009) Christoph Schneider of Rammstein. Tama snares were unique in that they offered a cast bell brass shell at a time that they were very rare on the market. Tama developed the Techstar line of electronic drums. These were one of the few that used a real drumhead instead of a solid rubber surface.